Rajat Parr has lived his life intertwined with the vine. The knowledge and inspiration gleaned from his legendary career as a top sommelier, award-winning author and celebrated winemaker has led him to the challenge of a lifetime as a wine farmer on the California Coast. Widely recognized as one of the country’s greatest sommeliers, he built his reputation as a wine director with an extraordinary palate, a rare gift for blind tasting, and an obsessive drive to explore new wines, winemakers, and regions.

Now, Parr Wines is his home base in Cambria. Rajat focuses on regenerative farming to cultivate grape varieties suited to thrive in the cool-climate San Luis Obispo Coast AVA.